Shaina is the founder and CEO of Repurpose House
. She's on a mission to show content creators the untapped potential and repurposing power of the content they already have.
She loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.
As a video production expert with her first company, WAKE brand media
, Shaina saw an incredible pain point for marketers who spent tons of time creating, filming, and editing speaking videos, video podcasts, recorded webinars, and other similar content ... After the videos were completely produced, they weren't being marketed and shared to their upmost potential. It takes a ton of time and resources to not only create that new content, so be strategic and efficient when you optimize it to be shared all over social media. And now, that's what she loves to teach.
Shaina has spoken on video marketing and content repurposing at conferences like Fitposium, DC PodFest, PodFest Expo,
and more. She also teaches on this in blogs and magazines like Inc., DigitalMarketer, Startup Nation, Business 2 Community
, and more.
But, one of her biggest contributions toward teaching others the untapped potential of content marketing is her own video podcast, The Content Coalition
. Every week she interviews a new expert in their industry, uncovering ways they grew their brand and businesses specifically through content. Guests have included Dennis Yu, Dan Tyre of HubSpot, Christopher Carfi of GoDaddy, and more.
Full of stats, proven strategies, years of experience, and a bit of ridiculousness, this is Shaina Weisinger.